GOVERNMENT JOBS · IT CAREERS · PRACTICAL GUIDES
GOVERNMENT JOBS · IT CAREERS · PRACTICAL GUIDES
JobJet Insights · SEO
A publishing checklist helps prevent avoidable mistakes, but it should not become a formula that makes every article look identical. The purpose of on-page SEO is to label useful information clearly and make it accessible. Work through these fifteen checks before publishing, then review the actual rendered page rather than trusting the editor preview alone.
Write one sentence explaining who the page helps and what they should understand or accomplish. Remove material that distracts from that task.
Check whether the topic calls for a guide, product, service or comparison page. A good article is not always the right answer to a buying query.
Include a useful explanation, a clearly labelled example or a decision framework. Do not merely rearrange other pages’ points without adding anything helpful.
Verify changing platform details and important statements against current primary sources. Remove unsupported results, testimonials and guarantees.
Use wording that identifies the topic and distinguishes the page. Avoid several repeated keywords separated by punctuation.
Summarise the content honestly. A meta description is a useful preview suggestion, not a guarantee of the snippet Google will display.
Make the main heading understandable without the surrounding design. Keep it consistent with the subject promised in the title.
Break the material into meaningful sections. Use headings for structure rather than making ordinary sentences headings solely for visual size.
Use a short descriptive slug where practical. If replacing an existing URL, plan redirects and link updates rather than changing it casually.
Connect the reader to supporting information and logical next steps. Check that the destination actually delivers what the anchor text promises.
Link important factual claims to reliable sources. Prefer the actual documentation rather than an unsourced summary, and distinguish your recommendation from a platform rule.
Use images you are permitted to publish, provide suitable dimensions and compress sensibly. Describe informative images with helpful alt text; decorative images need different handling.
Check text, tables, menus and forms on a narrow screen. Ensure overlays do not hide the content or the main action.
Confirm the intended publication state, robots directives and canonical URL. A scheduled draft should remain private until its intended release.
Test contact links, downloads or forms as appropriate. A reader who understands the content should know what to do next without being forced into a misleading offer.
No fixed set of fields guarantees a ranking or rich result. Search systems also consider relevance, competition and many other signals. Revisit the page when the subject changes and judge it by useful reader outcomes, not only an SEO-plugin score.
Use the checklist on one article, then open the saved page and verify every link, heading and image before marking the work complete.
Platform guidance checked on 19 October 2026. Interface options and policies can change; use the linked official documentation for current details.
Explore the Digital Marketing Insights library, or read our guide to auditing a landing page around the visitor’s next decision.
